CASE STUDIES


Current cinema listings and box office top 10

http://www.imdb.com/movies-in-theaters/

The adventures of Tin Tin

Budget: $130,000,000 (estimated)

Gross: $371,940,071 (Worldwide) (21 February 2012)

Production Co: Columbia Pictures, Paramount Pictures

IMDB rating: Ratings: 7.5/10

Composed: John Williams (Darth Vader music) – long-time collaborator with Speilberg who directs- USP


John Carter

Budget: $250,000,000 (estimated)

Opening Weekend: $30,180,188 (USA)

Gross: $179,300,000 (Worldwide)

IMDB rating: 7.0

Production: Disney

The fact that it got rated at 7 suggests that it just didn't connect with a wide audience. It perhaps required better exchange and distribution. It was obviously a good film, it just didn't stand out. The posters and trailers were out of touch, had nothing stand out about them

Why?

 It doesn't really have a USP. It lacks a household name for director and actor. Taylor Klitch is touted a rising star but lacks film roles (TV actor).

Avengers Assemble

Budget: $220,000,000

8.9 IMDB

Facts:    Advertised at the superbowl for 30 seconds - $4 million to do

downloaded trailer 10 million times in first 24 hours - Itunes record for trailer... Later beaten by the Dark Knight Rises trailer at 12.5 times... Released a second trailer shortly after and reached 13.7 million viewers, beating Batman... Shows the power of the comic genre in today's market

30 minute global Twitter  chat with director Joss Whedon and actor Tom Hiddleston

Grossing:

opening-weekend total of $178.4 million from 39 countries